AI Partner
Helping a business advisor turn years of experience, intellectual property and a growing brand into one connected system for marketing, delivery and growth.
An experienced business advisor had strong ideas, proven frameworks, years of knowledge, an existing wellness brand, a new advisory direction, a book in development and client programs to deliver—but the digital side of the business had grown in pieces.
Build the digital foundation around the business so the brand, offers, content, book and client journey could work together instead of living as disconnected assets.
We created clearer online experiences for the existing and emerging brands, structured the supporting business systems, and implemented Kajabi as the marketing and audience platform for capture, segmentation, nurture and activation.
The connected platform included book marketing and opt-in funnels, landing pages, a Customer Margin Calculator lead generator, an Article of the Month subscription funnel, email templates, audience tagging, contact reactivation, nurture journeys, webinar registration and campaign infrastructure.
The business moved from valuable expertise supported by individual digital assets to a connected platform that can build an audience, nurture relationships and support the next stage of growth. Someone can discover the business, read an article, download a resource, buy the book, attend a webinar and explore the advisory business without each interaction sitting in a separate system.